Sustainability and Farming

The unique sweet taste and succulent texture of Newfoundland Blue Mussels come from clean, icy waters from which they are harvested.

Mussels are at their best when grown in a naturally clean and pristine environment. Throughout our production process, we are committed to environmental sustainability.

  • Produced in waters free of land-drainage impacts, and only from waters classified as “open”, year-round by the Canadian Shellfish Sanitation Program.
  • Use of biodegradable materials – including a 100% biodegradable cotton socking mesh.
  • Mussel sites are located in rural and remote areas away from industrial or commercial activity.
  • Use of reusable and recyclable materials throughout the production cycle.
  • Mussel farming regions have been assessed for health status according to internationally accepted monitoring protocols from the World Health Organization.
  • Farmed mussels help to reduce greenhouse gases by removing carbon dioxide from the ocean for shell formation.
  • Naturally clean, pristine waters of the frigid North Atlantic Ocean.

Ocean Wise Seafood Program

Ocean Wise Seafood Logo RecommendedOverfishing is a monumental, global issue. Ocean Wise Seafood is a conservation program that makes it easy for consumers to choose sustainable seafood for the long term health of our oceans. The Ocean Wise symbol next to a seafood item is our assurance of an ocean-friendly seafood choice. With over 750 Ocean Wise partners across the seafood supply chain that represent thousands of locations in Canada, the Ocean Wise Seafood program makes it easy for consumers and seafood purchasers to make sustainable seafood choices that ensure the health of our oceans, lakes and rivers for generations to come. Find out more at or follow OWS on social media using @oceanwiselife.
IceBerg Select and Badger Bay Blues mussels are Ocean Wise Recommended because of the sustainable farming practices employed to cultivate and harvest these species. The off-bottom rope farming for mussels and floating rafts for oysters make no contact with the seafloor, and thus the shellfish are harvested with little to no bycatch or environmental damage. As filter feeders, mussels and oysters do not require any external feed (they extract nutrition from plankton in the seawater), which means no pressure it put on wild fish stocks for feed. Farming shellfish even offers ecosystem benefits by reducing the nutrient load in the water.